We use a multistep marketing model when Hospital Care Consultants partner with a facility. Our marketing team has tested and perfected a process that works well for facilities looking to gain more patients and improve perception and reputation. We look at how the facility interacts with the community and work with you for better engagement.
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Marketing
Our Marketing Model
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Marketing Process
This process starts with an assessment of the facility. We then continue with searching and analyzing results that come up regarding reputation. Based on our findings, we will create a solution and do testing. Once a marketing campaign has been successfully tested, we deliver it to the facility. Upon approval, we commence marketing. Our marketing offers many services to help build volume, improve community perception, and grow your market share. We can assist your facility in:
- Press releases for new physicians
- Physician articles
- Community outreach
- Brochures
- Billboard advertising services
- Postcard mailings
- Print materials
- Perception studies
Marketing and Public Relations
Our marketing division can help your facility attract new patients. We use a variety of options, including public relations, community outreach, direct marketing, or broadcast media. HCC is here to help grow your facility’s market share. Community perception is enhanced through personal experience, word-of-mouth, social engagement, and outreach.
Community Perception
Through word-of-mouth, local media and community outreach, we help build and, if needed, repair your name in the community. Our marketing team will conduct perception surveys to learn strengths and weaknesses regarding your facility’s perception. These findings can be leveraged in marketing and PR.